Tracking Tools

Web analysis tools and social media

Doubleclick by Google

We use Doubleclick, a service provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter: "Google") on some of our websites. Doubleclick uses cookies to show you personalized advertising. The cookies do not contain any personal information. The information generated by the cookies about your use is usually transmitted to a Google server in the USA and stored there. Google participates in the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. This means that there is an appropriate level of data protection even in the exceptional cases in which Google transfers personal data to the USA. The data transmitted by your browser as part of Doubleclick will not be merged with other data from Google. You can prevent the storage of cookies by selecting the appropriate settings on your browser software. You can disable the display of personalized advertising using a browser plug-in. You can install this here: https://www.google.com/settings/ads/plugin You can also deactivate the display of personalized advertising here. The legal basis for the processing of data using Double Click is Art. 6 (1) lit. f DS-GVO. You can find more information on data protection at Google here: https://www.google.de/intl/de/policies/technologies/ads/

Google AdSense

We use the online advertising service Google AdSense, through which you can be presented with advertisements tailored to your interests. Google AdSense is a web analytics service provided by Google Ireland Ltd, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Our interest in using this service is to show you advertisements that may be of interest to you in order to make our website more interesting for you. For this purpose, statistical information about you is collected and processed by our advertising partners. These advertisements are recognizable by the reference "Google ads" in the respective advertisement. By visiting our website, Google receives the information that you have accessed our website. For this purpose, Google uses a web beacon to set a cookie on your computer. If you are logged in with your Google account, your data can be directly assigned to it. If you do not want the assignment with your Google profile, you must log out. It is possible that this data will be passed on to third parties and authorities to contractual partners of Google. This website also has Google AdSense third-party ads enabled. The aforementioned data may be transferred to these third-party providers (named at https://support.google.com/dfp_sb/answer/94149).

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also deactivate the interest-based ads on Google via the link: www.google.de/ads/preferences. Please note that this setting will be deleted when you delete your cookies. You can also permanently disable interest-based advertising on Firefox, Chrome and Internet Explorer browsers by downloading and installing the browser plugin available at the following link: www.google.com/settings/ads/plugin Google contact details: Google Dublin, Google Ireland Ltd. Gordon House, 4 Barrow Street Dublin Ireland Phone: +353 (1) 436 1000 Fax: +353 (1) 436 1001

Further information on data protection at Google can be found here: http://www.google.com/intl/de/policies/privacy. Advertising Privacy Policy: www.google.de/intl/de/policies/technologies/ads

Google Adwords Conversion Tracking

We use Google Adwords to display advertisements to you on Google and other third party websites. Google Adwords conversion tracking is a web analytics service provided by Google Ireland Ltd, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Conversion tracking allows us to determine how successful individual advertising measures are. The purpose of this is to show you advertising that is of interest to you and to make our website more interesting for you. The advertising is delivered by Google via so-called "ad servers". For this purpose, we use cookies that can be used to measure certain parameters for measuring success, such as display of the ads or clicks by users. If you access our website via a Google ad, Google Adwords stores a cookie on your PC. These cookies usually lose their validity after 30 days and are not intended to identify you personally. For this cookie, the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user no longer wishes to be addressed) are usually stored as analysis values. These cookies enable Google to recognize your internet browser. If a user visits certain pages of the website of an Adwords customer and the cookie stored on his computer has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page. A different cookie is assigned to each Adwords customer. Cookies can therefore not be tracked via the website of Adwords customers. We ourselves do not collect or process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. Based on these evaluations, we can see which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising tools; in particular, we cannot identify users on the basis of this information. Due to the marketing tools used, your browser automatically establishes a direct connection to Google servers. We have no influence on the scope and further use of the data collected by Google and inform you according to our state of knowledge: Through the integration of AdWords conversion tracking, Google receives the information that you have called up the relevant part of our website or clicked on an ad from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is the possibility that the provider learns your IP address and stores it. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: http://www.google.com/settings/ads/plugin Google contact details: Google Dublin, Google Ireland Ltd. Gordon House, 4 Barrow Street Dublin Ireland Phone: +353 (1) 436 1000 Fax: +353 (1) 436 1001 You can find more information about Google's data protection here: http://www.google.com/intl/de/policies/privacy

Google Adwords Remarketing

We use Google Adwords Remarketing. Google Adwords Remarketing is a web analytics service provided by Google Ireland Ltd, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Through this application, you can be shown advertisements from us on other websites after visiting our website. This is done by means of cookies stored in your browser, via which your usage behavior is recorded and evaluated by Google when you visit various websites. In this way, Google can determine your previous visit to our website. According to its own statements, Google does not combine the data collected in the course of remarketing with your personal data, which may be stored by Google. In particular, according to Google, pseudonymization is used in remarketing. Contact details of Google: Google Dublin, Google Ireland Ltd. Gordon House, 4 Barrow Street Dublin Ireland Telephone: +353 (1) 436 1000 Fax: +353 (1) 436 1001 You can find more information about Google's data protection here: http://www.google.com/intl/de/policies/privacy.

Google Analytics

Some of our websites use Google Analytics to analyze and improve their use. Google Analytics is a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. In the event that IP anonymization is activated on this website, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The legal basis for the processing of data using Google Analytics is Art. 6 (1) lit. f DS-GVO. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de We use Google Analytics with the extension "_anonymizeIp()". This shortens the IP addresses (so-called IP masking). A reference to specific persons can thus be excluded. Google participates in the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. This means that there is an appropriate level of data protection even in the exceptional cases in which Google transfers personal data to the USA. Information about Google: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001 More information on Google's terms of use: www.google.com/analytics/terms/de.html More information about Google's privacy policy: www.google.com/intl/de/analytics/privacyoverview.html

Google Fonts We use Google Fonts on some of our websites. This allows us to integrate certain fonts into our website. These fonts are provided by Google via servers in the USA. When calling up our website, the visitor's web browser establishes a direct connection to these servers. Among other things, the visitor's IP address is transmitted to Google and stored there. Google participates in the EU-US Privacy Shield: www.privacyshield.gov/EU-US-Framework Further information about Google: Google Inc., 1600 Amphitheatre Parkway, Mountain View, California 94043, USA Further information on data protection at Google: https://www.google.com/policies/privacy/

Google reCAPTCHA

In order to ensure sufficient data security when submitting forms, we use in certain cases the service reCAPTCHA, a service of the company Google LLC, 1600 Amphitheatre Parkway, Mountainview, California 94043, USA. This enables us to distinguish whether the input is made by a human being or abusively by automated computer programs (bots). Through the use of reCAPTCHA, the user's IP address and possibly other data required by Google for the reCAPTCHA service are transmitted to Google. The data protection provisions of Google LLC apply here. The legal basis for the use of reCAPTCHA is Art. 6 para. 1 lit. f DS-GVO. The verification of form entries as to whether they were created by a human being represents a legitimate interest of the website operator. Google participates in the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. This obliges Google to maintain a level of data protection comparable to that in Europe, even when data is transferred to the USA. This means that an appropriate standard of data protection is observed even in the exceptional cases in which Google transfers personal data to the USA. European contact details of Google: Google Dublin, Google Ireland Ltd. Gordon House, 4 Barrow Street Dublin D04 E5W5 Ireland Telephone: +353 1 543 1004 For more information on Google LLC. privacy policies, please visit http://www.google.de/intl/de/privacy or https://www.google.com/intl/de/policies/privacy/.

Google Tag Manager

Google Tag Manager is a solution that allows marketers to manage website tags through one interface. The Tag Manager tool itself (which implements the tags) is a cookie-less domain and does not collect any personal data. The tool takes care of triggering other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, it remains in place for all tracking tags implemented with Google Tag Manager. http://www.google.de/tagmanager/use-policy.html

Firebase

We use Firebase on our sites, an analytics and monitoring tool that provides comprehensive services in the area of mobile and web app development. The service provider is the American company Google Ireland Ltd, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland. Firebase also processes data in the USA. Google participates in the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. This means that there is an adequate level of data protection even in the exceptional cases in which Google transfers personal data to the USA. Information about Google: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001 You can find more information on data protection at: https://firebase.google.com/support/privacy.

Cloudflare

We use Cloudflare on our site. Cloudflare Inc. (101 Townsend Str, San Francisco, CA 94107, USA) is a service provider based in the USA and offers a content delivery network and security services. Cloudflare makes our site faster and more secure by having a network of connected servers, thus shortening the transmission length of our website to you. In doing so, Cloudflare forwards data that is controlled by website operators. It sometimes also processes information about the use of our website. Cloudflare receives data such as IP address, contact and log information, security fingerprints and performance data for websites. Cloudflare does not however store any personal data, however information is stored as part of permanent logs, details of this and more can be found at: https://www.cloudflare.com/en-gb/privacypolicy/ Cloudflare stores data in the USA and the EEA. In order to ensure an adequate level of data protection, Cloudflare uses EU standard contractual clauses in accordance with the EU Implementing Decision 2021/915 of June 4, 2021.

Contentful

We use Contentful on our website. Contentful is an API-first content management platform that helps businesses create and manage digital experiences as quickly as possible. The controller of your personal data is Contentful GmbH, located at Max-Urich-Strasse 3, 13355 Berlin, Germany. Contentful processes customer data exclusively on behalf of the customer and on the customer's instructions within the meaning of Article 28 (1) of the GDPR. For more information, please visit: https://www.contentful.com/legal/privacy-at-contentful/privacy-notice/

Instagram

If you visit our Instagram channel, personal data will be stored and processed by Facebook Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 D02 X525, Ireland, as provider of Instagram, in accordance with Instagram's privacy policy. The privacy policy can be found here: https://help.instagram.com/519522125107875 For the purpose of demand-oriented design and continuous optimization of our pages, we use the statistics service Instagram Insights. This service records your activity on our site and makes it available to us in anonymized statistics. This gives us insights into, among other things, the interactions of our fan page visitors, the views of our page, the reach of posts, information about the activity of our subscribers, as well as information about which countries and locations our visitors come from, and statistics about the gender ratios of our visitors. Conclusions about individual users as well as access to individual user profiles by us are not possible.

Pinterest

On our site, we use social plugins of the social network Pinterest, which is operated by Pinterest Inc, 808 Brannan Street San Francisco, CA 94103-490, USA ("Pinterest"). When you call up a page that contains such a plugin, your browser establishes a direct connection to the Pinterest servers. The plugin transmits log data to the Pinterest server in the USA. This log data may contain your IP address, the address of the visited websites that also contain Pinterest functions, type and settings of the browser, date and time of the request, your usage of Pinterest as well as cookies. For more information on the purpose, scope and further processing and use of the data by Pinterest, as well as your rights in this regard and options for protecting your privacy, please refer to the Pinterest data protection information: https://about.pinterest.com/de/privacy-policy

Stripe

On our website, we offer payment via Stripe and related payment methods. The provider of these payment services is Stripe Payments Europe Ltd, Block 4, Harcourt Centre, Harcourt Road, Dublin 2. If you select payment via Stripe, the payment data you enter will be transmitted to Stripe. The transmission of your data to Stripe is based on Art. 6 (1) a DSGVO (consent) and Art. 6 (1) b DSGVO (processing for the performance of a contract). You have the option to revoke your consent to data processing at any time. A revocation does not affect the validity of past data processing operations. All data required for payment processing is used exclusively for the execution of payments and is transmitted via the "SSL" procedure. Stripe is certified according to PCI DSS. Stripe transfers, processes and stores personal data outside the EU, if applicable. In doing so, Stripe is subject to the Safe Harbour Agreement. Information on Stripe's data protection is available here: https://stripe.com/de/privacy.

Mailchimp

On our website, we offer a newsletter subscription. The provider of this service is Intuit Inc., 2700 Coast Avenue, Mountain View, CA 94043, Telephone: (650) 944-6000, Fax: (650) 944-5656. If you subscribe to our newsletter via Mailchimp, the email data you enter will be transmitted to Mailchimp. Information on Mailchimp's data protection is available here: https://www.intuit.com/privacy/statement/.

Social Plug-ins

We currently use the following social media plug-ins: Facebook, Google+, Twitter, Xing, LinkedIn. In doing so, personal data is transmitted to the respective plug-in provider by means of a button and stored there. The respective plug-in provider stores the data collected about you as usage profiles and uses them for purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out in particular (also for users who are not logged in) for the display of needs-based advertising and to inform other users of the social network about your activities on some of our websites. You have the right to object to the creation of these user profiles, whereby you must contact the respective plug-in provider to exercise this right. Via the plug-ins, we offer you the opportunity to interact with the social networks and other users, so that we can improve our offer and make it more interesting for you as a user. The legal basis for the use of the plug-ins is Art. 6 para. 1 lit. f DS-GVO. The data transfer takes place regardless of whether you have an account with the plug-in provider and are logged in there. If you are logged in to the plug-in provider, the data we collect is directly assigned to your account with the plug-in provider. In the case of US providers, transmission takes place in the USA; these providers have submitted to the EU-US Privacy Shield: www.privacyshield.gov/EU-US-Framework For more information on the purpose and scope of data collection and processing by the plug-in provider, please refer to the data protection declarations of these providers provided below. There you will also receive further information on your rights in this regard and setting options for protecting your privacy:

Twitter

On our Twitter channel you will receive our offers and services. When you visit our channel, Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland ("Twitter"), as operator, stores and processes personal data to the extent described in the privacy policy.The privacy policy of Twitter can be found here: https://twitter.com/de/privacy.

For the purpose of demand-oriented design and continuous optimization of our pages, we use the statistics service Twitter Analytics. This service records your activity on our site and makes it available to us in anonymized statistics. This provides us with information about, among other things, impressions (how often a particular ad was viewed by Twitter users and by which target groups), conversions (e.g. website visits, registration) and other interactions (e.g. retweets, hashtag clicks). Conclusions about individual users as well as access to individual user profiles by us are not possible. Further information on Twitter Analytics can be found at: https://business.twitter.com/de/advertising/analytics.html

YouTube videos

On our YouTube channel you can find videos or helpful tips about our offer. The customer service team also professionally answers users' questions and comments on YouTube. Personal data is stored and processed by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4 D04 E5W5, Ireland ("Google"), as operator of YouTube, in accordance with Google's privacy policy. The privacy policy can be found here: https://policies.google.com/privacy?hl=de&gl=de

With the help of YouTube's Analytics functions, it is possible for us to perform certain statistical analyses to optimize our channel. This includes, in particular, details on the most popular videos (e.g., dwell time of users, ranking of videos), target groups (e.g., countries, language settings, age and gender, activity times) and the reach of our channel (e.g., where users were redirected to a video from) and impressions (e.g., how many users have seen a certain ad). Conclusions about individual users as well as access to individual user profiles by us are not possible.

For more information on YouTube's analytics functions, please visit: https://support.google.com/youtube/answer/9002587?hl=de

XING

On our XING page, we inform you about career opportunities with us and you can contact us directly. In doing so, personal user data is processed by New Work SE, Dammtorstraße 30, 20354 Hamburg ("XING"). We use the "Recruiter Insights" function from XING. This enables us to find suitable candidates for vacant positions based on certain targets (e.g. current position, knowledge, professional experience, salary expectations) and to contact them directly. The categories of data processed may include all information provided by the user on his own profile page. In addition, statistical - i.e. anonymized - evaluation functions of "Recruiter Insights" enable us to measure the effectiveness of our candidate search, e.g. with the help of information on how candidates were included in our applicant pool (i.e. via job advertisements, projects, recommendations or other means) or on the response rate. XING users can influence the extent to which their user behavior may be recorded when visiting our XING site under the settings for advertising preferences. Further options are provided by the XING settings or the form for the right to object. The processing of information by means of the cookie used by XING can also be prevented by not allowing cookies from third-party providers or those from XING in your own browser settings. You can find XING's privacy policy at: https://privacy.xing.com/de/datenschutzerklaerung