Web analysis tools and social media
Doubleclick by Google
We use the online advertising service Google AdSense, through which you can be presented with advertisements tailored to your interests. Google AdSense is a web analytics service provided by Google Ireland Ltd, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Our interest in using this service is to show you advertisements that may be of interest to you in order to make our website more interesting for you. For this purpose, statistical information about you is collected and processed by our advertising partners. These advertisements are recognizable by the reference "Google ads" in the respective advertisement. By visiting our website, Google receives the information that you have accessed our website. For this purpose, Google uses a web beacon to set a cookie on your computer. If you are logged in with your Google account, your data can be directly assigned to it. If you do not want the assignment with your Google profile, you must log out. It is possible that this data will be passed on to third parties and authorities to contractual partners of Google. This website also has Google AdSense third-party ads enabled. The aforementioned data may be transferred to these third-party providers (named at https://support.google.com/dfp_sb/answer/94149).
Google Adwords Conversion Tracking
Google Adwords Remarketing
We use Google Adwords Remarketing. Google Adwords Remarketing is a web analytics service provided by Google Ireland Ltd, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Through this application, you can be shown advertisements from us on other websites after visiting our website. This is done by means of cookies stored in your browser, via which your usage behavior is recorded and evaluated by Google when you visit various websites. In this way, Google can determine your previous visit to our website. According to its own statements, Google does not combine the data collected in the course of remarketing with your personal data, which may be stored by Google. In particular, according to Google, pseudonymization is used in remarketing. Contact details of Google: Google Dublin, Google Ireland Ltd. Gordon House, 4 Barrow Street Dublin Ireland Telephone: +353 (1) 436 1000 Fax: +353 (1) 436 1001 You can find more information about Google's data protection here: http://www.google.com/intl/de/policies/privacy.
Google Fonts We use Google Fonts on some of our websites. This allows us to integrate certain fonts into our website. These fonts are provided by Google via servers in the USA. When calling up our website, the visitor's web browser establishes a direct connection to these servers. Among other things, the visitor's IP address is transmitted to Google and stored there. Google participates in the EU-US Privacy Shield: www.privacyshield.gov/EU-US-Framework Further information about Google: Google Inc., 1600 Amphitheatre Parkway, Mountain View, California 94043, USA Further information on data protection at Google: https://www.google.com/policies/privacy/
In order to ensure sufficient data security when submitting forms, we use in certain cases the service reCAPTCHA, a service of the company Google LLC, 1600 Amphitheatre Parkway, Mountainview, California 94043, USA. This enables us to distinguish whether the input is made by a human being or abusively by automated computer programs (bots). Through the use of reCAPTCHA, the user's IP address and possibly other data required by Google for the reCAPTCHA service are transmitted to Google. The data protection provisions of Google LLC apply here. The legal basis for the use of reCAPTCHA is Art. 6 para. 1 lit. f DS-GVO. The verification of form entries as to whether they were created by a human being represents a legitimate interest of the website operator. Google participates in the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. This obliges Google to maintain a level of data protection comparable to that in Europe, even when data is transferred to the USA. This means that an appropriate standard of data protection is observed even in the exceptional cases in which Google transfers personal data to the USA. European contact details of Google: Google Dublin, Google Ireland Ltd. Gordon House, 4 Barrow Street Dublin D04 E5W5 Ireland Telephone: +353 1 543 1004 For more information on Google LLC. privacy policies, please visit http://www.google.de/intl/de/privacy or https://www.google.com/intl/de/policies/privacy/.
Google Tag Manager
Google Tag Manager is a solution that allows marketers to manage website tags through one interface. The Tag Manager tool itself (which implements the tags) is a cookie-less domain and does not collect any personal data. The tool takes care of triggering other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, it remains in place for all tracking tags implemented with Google Tag Manager. http://www.google.de/tagmanager/use-policy.html
We use Firebase on our sites, an analytics and monitoring tool that provides comprehensive services in the area of mobile and web app development. The service provider is the American company Google Ireland Ltd, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland. Firebase also processes data in the USA. Google participates in the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. This means that there is an adequate level of data protection even in the exceptional cases in which Google transfers personal data to the USA. Information about Google: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001 You can find more information on data protection at: https://firebase.google.com/support/privacy.
We use Cloudflare on our site. Cloudflare Inc. (101 Townsend Str, San Francisco, CA 94107, USA) is a service provider based in the USA and offers a content delivery network and security services. Cloudflare makes our site faster and more secure by having a network of connected servers, thus shortening the transmission length of our website to you. In doing so, Cloudflare forwards data that is controlled by website operators. It sometimes also processes information about the use of our website. Cloudflare receives data such as IP address, contact and log information, security fingerprints and performance data for websites. Cloudflare does not however store any personal data, however information is stored as part of permanent logs, details of this and more can be found at: https://www.cloudflare.com/en-gb/privacypolicy/ Cloudflare stores data in the USA and the EEA. In order to ensure an adequate level of data protection, Cloudflare uses EU standard contractual clauses in accordance with the EU Implementing Decision 2021/915 of June 4, 2021.
We use Contentful on our website. Contentful is an API-first content management platform that helps businesses create and manage digital experiences as quickly as possible. The controller of your personal data is Contentful GmbH, located at Max-Urich-Strasse 3, 13355 Berlin, Germany. Contentful processes customer data exclusively on behalf of the customer and on the customer's instructions within the meaning of Article 28 (1) of the GDPR. For more information, please visit: https://www.contentful.com/legal/privacy-at-contentful/privacy-notice/
On our site, we use social plugins of the social network Pinterest, which is operated by Pinterest Inc, 808 Brannan Street San Francisco, CA 94103-490, USA ("Pinterest"). When you call up a page that contains such a plugin, your browser establishes a direct connection to the Pinterest servers. The plugin transmits log data to the Pinterest server in the USA. This log data may contain your IP address, the address of the visited websites that also contain Pinterest functions, type and settings of the browser, date and time of the request, your usage of Pinterest as well as cookies. For more information on the purpose, scope and further processing and use of the data by Pinterest, as well as your rights in this regard and options for protecting your privacy, please refer to the Pinterest data protection information: https://about.pinterest.com/de/privacy-policy
On our website, we offer payment via Stripe and related payment methods. The provider of these payment services is Stripe Payments Europe Ltd, Block 4, Harcourt Centre, Harcourt Road, Dublin 2. If you select payment via Stripe, the payment data you enter will be transmitted to Stripe. The transmission of your data to Stripe is based on Art. 6 (1) a DSGVO (consent) and Art. 6 (1) b DSGVO (processing for the performance of a contract). You have the option to revoke your consent to data processing at any time. A revocation does not affect the validity of past data processing operations. All data required for payment processing is used exclusively for the execution of payments and is transmitted via the "SSL" procedure. Stripe is certified according to PCI DSS. Stripe transfers, processes and stores personal data outside the EU, if applicable. In doing so, Stripe is subject to the Safe Harbour Agreement. Information on Stripe's data protection is available here: https://stripe.com/de/privacy.
On our website, we offer a newsletter subscription. The provider of this service is Intuit Inc., 2700 Coast Avenue, Mountain View, CA 94043, Telephone: (650) 944-6000, Fax: (650) 944-5656. If you subscribe to our newsletter via Mailchimp, the email data you enter will be transmitted to Mailchimp. Information on Mailchimp's data protection is available here: https://www.intuit.com/privacy/statement/.
We currently use the following social media plug-ins: Facebook, Google+, Twitter, Xing, LinkedIn. In doing so, personal data is transmitted to the respective plug-in provider by means of a button and stored there. The respective plug-in provider stores the data collected about you as usage profiles and uses them for purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out in particular (also for users who are not logged in) for the display of needs-based advertising and to inform other users of the social network about your activities on some of our websites. You have the right to object to the creation of these user profiles, whereby you must contact the respective plug-in provider to exercise this right. Via the plug-ins, we offer you the opportunity to interact with the social networks and other users, so that we can improve our offer and make it more interesting for you as a user. The legal basis for the use of the plug-ins is Art. 6 para. 1 lit. f DS-GVO. The data transfer takes place regardless of whether you have an account with the plug-in provider and are logged in there. If you are logged in to the plug-in provider, the data we collect is directly assigned to your account with the plug-in provider. In the case of US providers, transmission takes place in the USA; these providers have submitted to the EU-US Privacy Shield: www.privacyshield.gov/EU-US-Framework For more information on the purpose and scope of data collection and processing by the plug-in provider, please refer to the data protection declarations of these providers provided below. There you will also receive further information on your rights in this regard and setting options for protecting your privacy:
- Facebook Inc, 1601 S California Ave, Palo Alto, California 94304, USA.
- Google Inc, 1600 Amphitheatre Parkway, Mountain View, California 94043, USA
- Twitter, Inc, 1355 Market St, Suite 900, San Francisco, California 94103, USA
- Xing AG, Gänsemarkt 43, 20354 Hamburg, DE
- LinkedIn Corporation, 2029 Stierlin Court, Mountain View, California 94043, USA
For the purpose of demand-oriented design and continuous optimization of our pages, we use the statistics service Twitter Analytics. This service records your activity on our site and makes it available to us in anonymized statistics. This provides us with information about, among other things, impressions (how often a particular ad was viewed by Twitter users and by which target groups), conversions (e.g. website visits, registration) and other interactions (e.g. retweets, hashtag clicks). Conclusions about individual users as well as access to individual user profiles by us are not possible. Further information on Twitter Analytics can be found at: https://business.twitter.com/de/advertising/analytics.html
With the help of YouTube's Analytics functions, it is possible for us to perform certain statistical analyses to optimize our channel. This includes, in particular, details on the most popular videos (e.g., dwell time of users, ranking of videos), target groups (e.g., countries, language settings, age and gender, activity times) and the reach of our channel (e.g., where users were redirected to a video from) and impressions (e.g., how many users have seen a certain ad). Conclusions about individual users as well as access to individual user profiles by us are not possible.
For more information on YouTube's analytics functions, please visit: https://support.google.com/youtube/answer/9002587?hl=de